【direct-to-consumer_advertising】什么意思_英语direct-to-consumer_advertising的翻译_音标_读音_用法_例句_在线翻译

direct-to-consumer advertising 添加释义

消费者的广告

直接面向消费者的广告（direct-to-consumer advertising）简称为“DTCA”，而处方药的DTCA，则多为电视广告，它将画面、音乐、语言等多种表现手法结合起来，向观众传递更多的信息，并在情...

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直面消费者的广告

公司计划在新药物上市后至少12个月内不推出直面消费者的广告（direct-to-consumer advertising，dtc ad），包括电视、广播和报刊等形式的dtc广告。

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abstract: Direct-to-consumer advertising (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals.

以上来源于: WordNet

Direct-to-consumer advertising of prescription drugs is not allowed in Canada.

面向消费者的处方药广告在加拿大不被许可。

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The industry spends over $5 billion per year on direct-to-consumer advertising (DTCA) campaigns.

整个行业每年在直接面向消费者广告的战场上投入超过了50亿美元。

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Only two countries, the USA and New Zealand, allow direct-to-consumer advertising of prescription drugs.

只有美国和新西兰两个国家允许直接推广面向消费者的处方药广告。

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更多双语例句

So expect all of the polite reticence that has been developing around direct-to-consumer advertising to fade.

FORBES: Big Pharma's Comeback?
The firm's direct-to-consumer advertising made no mention of the potential risks of taking Vioxx.

ECONOMIST: Big trouble for Merck
In fact, it is possible that some of the greatest success stories of direct-to-consumer advertising are overblown.

FORBES: Magazine Article

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