DVB-H (Digital VideoBroadcasting - Handheld) technology looks like being the favourite, set to overshadow current TV services rolling out on 3G networks.
Like many cellular technologies, mobile TV standards differ by region, forming an alphabet soup of acronyms: wireless technology company Qualcomm 's MediaFLO in the U.S., DVB-H (Digital VideoBroadcasting for Handhelds) in Europe, T-DMB (Terrestrial Digital Multimedia Broadcast) in Korea, and ISDB-T (Integrated Services DigitalBroadcasting - Terrestrial) in Japan and Brazil.