American Express and Verizon Wireless today announced they will integrate Serve, a next-generation digitalpayment and commerce platform, on many Verizon mobile phones and tablets.
We envision this partnership, through MasterPass, to be a step forward in the evolution of Next Generation DigitalPayment solutions and are excited to play a part in shaping the future of Payments.
In a speech earlier this year, he cited the importance of precision-target advertising, real-time search functions, e-commerce, revenue-sharing with third-party software and games developers as well as payment for digital content.