The event is famously known for helping to boost Twitter in 2007 and Foursquare three years later, giving it a rep as a launching pad for new digital tools.
Tech haven, Launch Pad, has become a breeding ground for ambitious digital media professionals by offering the young creatives and entrepreneurs shared office space, while its precursor, Launch Pad Ignition, provides a select group of tech entrepreneurs with business assistance through its annual accelerator program.
It's not all bad -- the d-pad is as solid as ever, and the clicky digital triggers work beautifully (as long as you're not playing an FPS or a racing game, that is).