On the first day out, he loaded it with his wallet, keys, BlackBerry, digital recorder, notepad, pen, bifocals, work ID card, newspaper and a tin of mini Altoids.
The clever expressions, presented on backdrops meant to look like lined notepad paper, can be found on digital billboards, traditional billboards and posters.
His rise and fall and rise again during the 1980s and '90s helped define the transition from boys-will-be-boys notepad journalism to the buttoned-up, professional digital recorders of today.