At last week's Digital Hollywood meeting in Santa Monica, California, the question on a lot of people's lips was how to fight back.

上周在美国加州圣莫·尼卡的数码好莱坞会议上，被许多人挂在嘴上的问题是如何反击。

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The program is also a departure from the mainstream of innovation in Silicon Valley, which has veered toward social networks and Hollywood-style digital media.

该项目同样在硅谷现在转向社交网络和好莱坞式的数字媒体的主流革新中也是异军突起。

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After a four-month exclusive run in cinemas (a “window”, in Hollywood jargon) they become available as DVDs and Blu-ray discs—and, often, as on-demand videos and digital downloads.

在为期四个月的影院独播权结束后，电影就被制作成可销售的DVD，蓝光盘，还常常有点播视频和数字格式的可供观看下载。

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Digital Hollywood is now a brand that represents entertainment and technology industries coming together.

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People return to Digital Hollywood to speak on panels, meet old friends and learn what technologies to watch and what companies to follow.

FORBES: How to Socially Network... Really

On Thursday, executives from Lycos, Excite and Infoseek will speak on a panel called "In the Eye of the Internet Networks: The Power of Conglomeration" at CES' Digital Hollywood, a kind of a show within the show.

CNN: Portals open doors to convergence at CES