"While most consumers have moved to accessing music via iTunes, music streaming and Internet radio, there are still many passionate digital music fans who also have large CD libraries that remain an important part of their entertainment experience, " said Tom Sumner, senior vice president, Yamaha Corporation of America.
With that question, the NBA was off to create a digital database through which fans can access over 4.5 quadrillion combinations of stats from 500 different statistical categories.
She feels Philips, Sony and other electronics firms are missing a huge opportunity because people who convert to digital radio rapidly become firm fans.