To understand the role of consumer behavior on the diffusion of new products and reference group is an important factor for a successful marketing strategy.

了解和把握消费者的相互影响在新产品的扩散过程和参照群体的地位是成功营销战略的一个重要因素。

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This paper expounds the concept of tourism image and the forming process of the image, and discusses the marketing from such four aspects as positioning; image design; diffusion and image acceptance.

阐述了旅游地形象概念，分析了旅游地形象形成过程，从形象定位、形象设计、形象传播和形象接受四个方面论述了旅游地形象的市场营销问题。

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There are many deficiencies in traditional methods and means of marketing teaching, as a platform of knowledge diffusion.

作为知识传播的平台，传统的市场营销课堂教学的方法和手段，有许多地方值得商榷与思索。

youdao

"Chalk it up to effective marketing, " said Michael Greeson, president of the Diffusion Group, of Apple's green reputation.

WSJ: How Green Is Apple?