The paper, composed of three chapters, is focused upon the class homogeneity of differentiation marketing communication.

本文对差异化营销传播的类同质化现象的研究分成三大部分。

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After all, he argues, there is little differentiation among them - they are all selling the same airline tickets - so marketing dollars will rule the day.

他认为，这些在线旅行社之间并没有太多差异化，都是在销售相同的机票产品，所以市场推广费用的大小将是决定因素。

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Passikoff says all the buzzwords and marketing campaigns in the world won’t create brand differentiation if banks continue to offer the same services as their competitors.

帕斯科夫说，如果银行继续提供与其竞争者无异的服务，那么所有的哗众取宠的大词和在词汇上下功夫的市场营销活动均不能创出品牌的区分度。

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Marketing will be the primary differentiation for these pills, since each works the same way.

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In January 2011, it introduced a marketing campaign to promote this point of differentiation from its competitors.

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And that the most powerful form of marketing communications is word of mouth based on differentiation.

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