Companies need to gain value from making a difference, whether that is economically, socially, innovatively or from positive marketing.

CNN: Is good karma good for business?

As part of my research for my latest book ( Master The Moment: Fifty CEOs teach you the secrets of time management), I spoke with Gertrude Boyle about her mindset to try to gain some insight into what makes the difference between people who generally reach their goals and those who spend their lives mired in frustration.

FORBES: How a Subtle Difference in Attitude Transformed a Small Store into a Global Brand

The big question: will a difference in price be enough for Pfizer and Protalix to gain market share?

FORBES: Pfizer Enters Market For Super-Expensive, Ultra-Rare Disease Drugs -- With A Price Cut