To be sure, the Greek car market itself is not a do or die situation for anyone, although it has a place in industry history.

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But for Moynihan it may be a do or die situation in getting past all these mortgage problems as quickly as possible so he, and investors, can move on.

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"The exact cause of death has not yet been established, but it's quite clear that Knut didn't die in a situation of stress, " Mr Blaszkiewitz said.

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