Therefore, the enterprises must pick up the speed of product development in order to survive in the keen competition of market.

要在这种竞争激烈的市场环境中立于不败之地，企业必须加快产品的开发速度。

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The goal of new product development is to maintain or improve market share and make the company survive;

新产品开发的目标是维持或适当扩大市场占有率，以维持企业的生存；

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In the environment of intense competition, the medium and small real estate development corporation have to establish its own brand to survive.

在如此激烈的竞争环境下，中小房地产住宅开发企业要想生存，就必须做强、做大，树立企业自身的品牌。

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Saddled with out-of-date factories, over-reliance on the North American market and unfashionable trucks, a poor reputation for quality, a dearth of new models in the pipeline and insufficient resources to fund future power-train development, Chrysler is too weak and too small to survive on its own.

ECONOMIST: America's car industry

"We're in the disaster business--disasters of nature or broken homes, or trying to survive, " says Robert Rudd, community relations and development secretary for the Salvation Army in California.

FORBES: The Radical Philanthropist

It has to be done in a thoughtful way that preserves the key assets, protects the brand and allows for the development of next generation products that , in turn, allows the company to not only survive, but also gives the company a future.

FORBES: As Automatic Budget Cuts Loom, The Pilot Light for Our Future is Flickering