The strategy of enterprise internationalization growth is the determinant for the enterprises to have a healthy sustainable development in the dynamic competitive environment.
企业国际化成长战略是动态竞争环境下企业持续健康成长的决定因素。
In this strategy, the core is brand localization. Through the co-effort of fast reaction and development of culture ingredient, the difficulty on the way to internationalization can be minimized.
在该战略中,品牌的本土化是核心,通过企业的快速反应和品牌的文化内涵的开发的协同作用,将可以把品牌国际化前进道路上的困难降到最低。
So, we should strengthen development; implement the strategy of brand culture and internationalization strategy to expand liquor industry.
因此,白酒行业应加大研发力度,实施品牌文化策略、国际化策略,以壮大白酒产业。
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