Near Birmingham in Britain, for instance, the cluster of car-industry service firms that grew up when that city was a force in the industry has become an important element in the developmentofFormula One and other specialist vehicle businesses.
Brad Coffey, head of corporate development for the company, likens the formula to a machine: Put a dollar in at the top and the LTV:CAC ratio will tell you roughly how many dollars come out at the bottom.
Its development has made use of advanced technology from the world ofFormula 1: the battery is the first result of the co-operation between Mercedes-AMG GmbH in Affalterbach and Mercedes AMG High Performance Powertrains (formerly Mercedes-Benz High Performance Engines).