Phaneesh and his partners have been busy developing a business model based on what they deliver rather than on the labor they input.

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So, he spent two years coming up with a mechanism that allows for Internet-to-offline access, while also focusing intensely on developing a solid business model.

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So, it also calls into question the extent to which the NFL and the NFLPA are more interested in developing the right business model for the future or carrying the day in the courts of law and public opinion.

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