It's a simple premise, but software developers know better than most that new initiatives also bring new challenges.

这是一个简单的假设，但软件开发人员比其他人更加清楚新计划也会带来新挑战。

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There is a common misconception that great ideas come from a blank sheet of paper, but this is simply not true - good developers will come up with better, smarter product designs if they know what they are trying to achieve and where they can look for existing know-how.

BBC: Business