It's a simple premise, but software developers know better than most that new initiatives also bring new challenges.

这是一个简单的假设，但软件开发人员比其他人更加清楚新计划也会带来新挑战。

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The Ego Effect drives developers to write better code because they know that others will be looking at their code and their metrics.

自我效能感(Ego Effect)会促使开发员编写更好的代码，因为他们知道其他人将会查看自己编写的代码及作品。

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It is important to know exactly how viral proteins are structured so that drug developers can target weaknesses within it, and therefore devise better treatments for people.

这项研究的重要性在于可以准确了解病毒蛋白的结构，将其薄弱处作为治疗靶点，进而开发出更好的治疗方法。

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There is a common misconception that great ideas come from a blank sheet of paper, but this is simply not true - good developers will come up with better, smarter product designs if they know what they are trying to achieve and where they can look for existing know-how.

BBC: Business