"The next stop is for epidemiologists and physicians who are trying to develop vaccines or drugs to take advantage of this knowledge in doing their work."

VOA: standard.2010.04.05

But, any modern organization needs to have dynamic data-driven strategies both to avoid catastrophe and to develop a market advantage.

FORBES: Business Intelligence Begs The Need For Collaborative Capabilities

Organizations that develop a competitive advantage in analytics will be able to explore new ways of commercializing the data they hold.

FORBES: Preparing For A World Where Customers Learn To Say No

The maturity of a social businesses hinges on the ability to develop a competitive advantage through better systems that drive the collective, and not just individual, talent and eminence of the organization.

FORBES: Shifting The Imperative From Knowledge Management To Expertise Management