Despiteitsinitialsuccess, Zipcar, the membership-based car sharing company now faces new competitors from up and coming low-cost, peer-to-peer (P2P) car sharing services like RelayRides and GetAround.
And despite the initial discomfort, Google Buzz may end up being a wild success, because of its feeding on and into our intense narcissism: that every little thing we do is Buzz-worthy.