Make sure your brand's DNA speaks to your desired perception and is' messaged 'with clarity which helps your customers understand what ONE word your brand' owns' in the market.
确定你的品牌的DNA表现了你所想要表达的观念，并且传递明确的信息，帮助你的客户理解用一个词所表达的你的品牌在市场中所代表的含义。
Social pain refers to a special emotional reaction to perception that one is rejected by desired relationships or being devalued by desired partners or groups.
社会疼痛是个体感觉到被自己所渴望的社会关系排斥，或者被自己渴望与之建立社会关系的同伴或群体贬损时，出现的一种特定的情绪性反应。
Create the right perception, and you can drive the desired behavior.
创造一个好印象，自然能带动你所期望的客户行为。
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