Designer idea: We will see the rainbow after every storm. The rainbow is our inspiration.

设计构思：风雨过后现彩虹，而彩虹就是我的灵感之源。

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Designer idea: My inspiration comes from the rose in the morning, fascinating in the night.

设计构思：灵感来源于清晨美丽的玫瑰与夜晚都市的魅影。

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Designer idea: When a caterpillar transforms into a butterfly, the change takes place in the chrysalis. This metamorphosis is fascinating.

设计构思：当毛毛虫蜕变成蝴蝶时，这种美妙的变化就发生在蛹中。

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Say a product designer comes up with an idea for a pedometer armband.

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"When we learned that there were five children who lost their lives that day, that's really what sparked the idea, " designer Keith Kaseman said.

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Watson, says author and industrial designer Gordon Bruce, got the idea from Eliot Noyes--an unsung genius who, before he died in 1977, revolutionized the role design played in corporate life.

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