The second big phase was characterized by iTunes and the iPod, as Apple created a service focused on buying individual songs in a proprietary format designed for Apple's iPod players.

第二个重要的阶段，以itunes和iPod为特征，即苹果公司创建一项专门的服务，通过这种服务，苹果公司的iPod玩家可以购买个性化的歌曲，而这种歌曲的格式是专门为他们设计的，也就是只能用于iPod。

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In the years since, Jobs has carefully designed this "unpacking routine" for each and every Apple product.

这些年来，乔布斯都在为他每一款苹果产品的“拆包例行”做精心设计。

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Apple has other advantages too, such as an online store full of software programmes, or apps, designed for iPads, as well as content that can be downloaded to them.

苹果还有其它的优势，比方说满是软件程序的网上商店，还有专门为iPad设计的应用程序和能下载到iPad中的内容。

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Chester Wisniewski, a senior security adviser at Sophos Canada, said he has recently noticed an increase in more sophisticated "data stealing" software designed for Apple's Mac computers.

WSJ: Apple Hit by Hackers Who Struck Facebook

But Samsung's lawyers grilled Mr. Bressler, a prominent product designer who holds numerous patents himselfand hasn't designed anything for Apple, about the intricacies of his analysis.

WSJ: Ex-Apple Designer: Similarity in Samsung Phones

For its part, Google's kicking in not just the operating system, but also an Internet browser designed for mobility (adapted from Apple's Webkit), a calendar, an address book, maps, e-mail and access to Google's online payments system, which can be used to buy things via phones.

FORBES: Google's Call