And most important for athletes, they do not have to assemble the design by cutting a roll of kinesiology tape themselves.

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Fast forward three years, we now offer 20 apps to iOS users that have achieved more than 50 million downloads, and we continue to roll out new creativity and design tools that appeal to both professionals and consumers.

ENGADGET: Apple: App Store just hit 40 billion total downloads, half of those in 2012

Right now the tool is geared toward assessing the sustainability of existing products, but plans are in the works to roll out a tool that could be integrated into design and manufacturing processes early on to help gauge the potential impacts of various decisions and enable companies to design more sustainable products.

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