Exemplified by Apple, and the success of their elegant products, design-thinking is proving to be more and more the competitive edge for entrepreneurs.
Im not the first to point out that the study design has some issues, and in any case proving there isnt a difference is hard (this only shows that they failed to find a difference between drugs and dieting).
General Motors has also spent billions on technical, design and development facilities across China, including a joint advanced technical center and proving grounds outside Shanghai.