Marketers clearly face a design problem in choosing the best mix of communication, distribution, and selling channels for their offerings.

明显地，营销者面临一个设计问题：为他们的产品（提供物）选择沟通、分销和销售渠道的最佳组合方式。

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This means investment into organizational design on a global scale, establishing brand visibility, building worldwide supply chains and channels of distribution, and all of the rest of the complex set of activities that go into making a successful multinational corporation.

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