Web writing riddled with fancy abstract language and clichés might inflate a web writer’s pride or score a design agency an award or two, but it’ll do little for your clients’ businesses.

也许这样华丽的措辞能让你觉得高人一等或者能为你从某个设计大奖赢得个把奖项.但它们对你客户的生意着实没有太大的帮助.

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That is partly due to a lot of fancy touches included to meet M&S's demand for an “iconic” factory. Stripped to its basic design, it would have cost about 15% over the odds.

除了基础设计外，大约15%的额外预算用于这些设计上，工厂的电力供应设计部分也牵扯到了额外预算。

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Unique design for cellar can be made according to the host's fancy and taste. It can be a recreation bar to treat friends, or private space enjoyed by oneself.

地下室的独特设计可根据主人的喜好与品味进行个性化设计，可成为会友宴请的娱乐酒吧，或成为个人独享的私人空间。

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