【Abstract】 Under the complex circumstances nowadays, in order to improve the level of public poster design, to expend its propagating function, and to reflect its social value at its most, we must enhance its appeal, innovation. Meanwhile, much attention should be paid on the social hot spots and public posters' design and interaction with businesses should be strengthened. Effectively convey the human spirit in the field of culture under the theme of the visual magic symbols, the extraordinary creativity of the injection of cultural ideas, design and spiritual dialogue, designed to convey the visual semantics and cultural vitality and become reflect the times, advanced culture of the carrier.

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