Claus Sendlinger is founder and chief executive of design Hotels, a global network of 200 design-led properties.

森德林格是“酒店设计”(Design Hotels)的创始人和总裁。“酒店设计”在全球有200多家以设计为导向的房产。

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This environment encouraged a free interchange of ideas, which led to more creativity with form, function, colour and materials that revolutionised attitudes to furniture design.

这种环境鼓励了思想的自由交流，从而在形式、功能、颜色和材料方面产生了更多的创意，彻底改变了人们对家具设计的态度。

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So I want to talk about for the rest of this little session is: how has design thinking led us to try to achieve some more positive impact?

接下来我想谈的一部分是设计思考如何带领我们达到一些更积极的影响？

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Many companies are still learning how to handle new (open, user-led, design-led, service oriented) innovation management practices that now characterise product and service development.

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"Designers have an obligation to explore solutions which are by nature less energy-consuming and non-polluting, " says Clive van Heerden, senior director of design-led innovation at Philips Design.

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We focus on caregiving, sanitation, education, and design-led innovations.

FORBES: I��m interested in straight edge for the greater good.