Some retailers share information about purchases made by people, including item description, price and the person's name.

WSJ: Insurers Test Data Profiles to Identify Risky Clients

To identify the most interesting goods on the site, the researchers on the Discover project wrote an algorithm that measures factors including how much people interact with a listing (clicking on it, returning to it, forwarding it to friends), seller history (the seller is known to offer interesting things) and textual analysis (a longer seller's description of the product indicates more passion about the item).

FORBES: Magazine Article

This might be a good time to jump in with some Dark Souls talk after all, that game has a name for basically all the special weapons and items, with a tidy little description for each of them that fleshed out the lore and history behind the item.

FORBES: Connect