"The kibbutz has changed vastly in the last decade and a half, from a community dependent solely on agriculture to a diverse, entrepreneurial and innovative economy which still retains its core values of sharing, " said Leah Kayman, educator and public relations director at Ketura.

BBC: Kick back on a kibbutz

The amplification and spread of any message is entirely dependent on members of the community finding a reason to share it.

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At least community papers are not dependent on national advertisers, the first to flee in the downturn.

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