And in the “offline” world, brands are still “the ultimate navigation device,” says Mr Tobaccowala at Denuo, and often determine which door a tired traveller far away from home walks through.
Denuo的Tobaccowala说：在“离线”世界里，品牌仍然是“最终的导航器”，常常决定一个疲惫的从远方归来的旅行者从哪一扇门走进家中。
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