However, the fall-out will not deter the aforementioned demographic explosion, anymore than the AIDS virus tragedy has slowed down demographic trends across the African continent to-date.

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Prime-time ratings for the big four networks are down 7.9% year-to-date for total household ratings and 11.2% in adults up to age 49, a demographic advertisers pay a premium to reach, according to Lehman Brothers Equity Research analyst Anthony J.

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