The regulator will demand that Sea Containers bolster the two pension schemes of its British subsidiary, which provides operating services for the group.

ECONOMIST: The regulator takes on a tricky target

"Even if the link between advertising and children or advertising and problem gambling is not fully established, we are aware of the sensitivity so we are trying to be socially responsible, trying to meet the regulator's demand is trying to meet the concerns of people, but again, marketing is important for us from online industry, " he said.

BBC: Online poker being played in Las Vegas

It's in effect a demand for the new macro-prudential regulator being created by the Treasury which will sit within the Bank of England - the Financial Policy Committee, of which Lord Turner is a member - to have important and unprecedented new powers to determine credit creation by banks and to determine the distribution of credit.

BBC: Bank lending 'should be controlled'