Lexus recently used Blurb, an on-demand publisher, to print 1, 800 copies of a book promoting the automaker's green practices.

凌志汽车最近就找到按需(on - demand)出版商Blurb来印刷1800份推广凌志公司绿色环保行动的书籍。

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Demand Media, the online content publisher, disclosed on Wednesday that it hoped to raise up to $138 million in its planned initial public stock offering.

在线内容发布网站——Demand Media ，在周三宣布将在原计划的公开发行股票量提高到1亿3800万美元。

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On-demand publisher Lulu.com has churned out 236, 000 paperbacks since it opened in 2002.

WSJ: On the Web, Amateurs Rivaling Professionals

They are right now very much liking the pop gotten by Web publisher Demand Media, home of the suspiciously product-specific articles.

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Spotify is the current poster child for on-demand streaming but it is worth noting that Vevo, an on-demand music video site, is the top video publisher on the web behind YouTube and Facebook.

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