What they are experimenting with here is on-demand printing, where people pre-read an e-book before placing an order.

在这里，他们试验的是按需印刷，在订购之前人们可以先阅读电子书。

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Bookstores that buy an Espresso book Machine will now be able to provide on-demand printing services for any of the close to 2 million books in Google's repository.

购买咖啡印书机的书店可以提供按需打印服务，可以从Google提供的近200万本图书里选择。

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As long as you have bestsellers with hundreds of thousands of copies, on-demand printing is not going to displace the conventional sort, says David Davis of InterQuest.

InterQuest公司的大卫·戴维斯认为，只要还存在印量达数十万的畅销书，按需印刷就不会取代传统印刷。

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This company deals with commercial printing and as there is an increased need for efficiency in this space and demand for printing, McPherson expects InnerWorkings to do benefit.

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These titles will soon be available for printing on demand at every Espresso Book Machine.

WSJ: Brooklyn Library Gets On-Demand Printing

The loss of a major customer together with a continuing reduction in order levels at a time of declining demand within the UK printing industry have adversely affected the company.

BBC: Scotland business