In The Open Innovation Marketplace Bingham and Spradlin emphasise that we have to move to a future of on-demand innovation, on-the-spot invention, through open communities of science.
While most big firms today are still mired in the Traditional Economy of the Great Stagnation, kept afloat by cheap money from central banks, still waiting for an improvement in the business cycle, firms in the Creative Economy are racing ahead by creating their own demand with continuous innovation.