At the time, the social landscape was littered with unaddressed complaints about Dell products, so we set out to change how customers perceive Dell and Dell support through listening, engagement and resolution.

FORBES: Written by Jason Duty

Its cost control had gone too far, and customers caught in the endless phone menus of Dell's support centres frequently broke down in tears.

ECONOMIST: Michael Dell returns to the helm of the company he founded

We believe that our proposed new ownership will provide long-term support to help Dell innovate, invest for growth and accelerate our transformation strategy.

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