Having lost the top spot to HP, Dell has started to give itself a makeover: selling through Wal-Mart, a retail giant, for example, and adding colour to some products.
在将榜首位置让与惠普之后,戴尔开始了自我改造:例如,通过零售业巨头沃尔玛进行销售,同时为一部分产品外型增加色彩。
In the end, Dell was able to cut out the retail middleman and instead sell its products directly to the consumer.
最后,戴尔取消了零售中间商,而自己直接向客户销售产品。
Then Dell moved into retail distribution, undermining its "direct" distribution position.
再然后它转向了零售业务,破坏了其“直销”领域的地位。
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