The government will also outsource the recruiting, training and payments to census staff as well as creating a central address register "to facilitate improved formdelivery and field management".
Therefore, instead of trying to develop apps that are really vehicles for your message, which is a surefire way to suppress usage, think of constructing your message delivery in the form of an app, which, if done correctly, should provide real value to users and to your organization and possibly transform your competition into a bunch of angry birds.