In a nutshell, authoring and delivering content using topics and information types is a skill that takes time and experience to learn how to apply to content.

从根本上说，使用主题和信息类型创作和交付内容是一项技巧，需要时间和经验来学习如何应用到内容中。

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Another is the special skill involved in packaging and delivering attractive (money-making) energy efficiency projects.

原因之二是，在设计和实施具有吸引力(盈利)的能效项目时涉及到专门技能。

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Rhetoric embodies the art of creating and delivering speeches, this is a skill difficult not only for non-native English speakers, but also for many native speakers of English as well.

演讲体现着个人的综合能力，尤其是对于英语的演讲，更是让许多英语非母语国家的人士感觉困难。

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Google has been able to dominate search marketing thanks to its skill in delivering relevant ads to specific audiences in real time.

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Moving forward, marketers will be rewarded for their skill in delivering information the consumer deems valuable and relevant to their task at hand.

FORBES: Marketing Is Like Comedy: Timing is Everything