The AD was definitely aimed at a younger audience, but still friendly and disney-fied.
广告明确地定义在年轻观众身上,但仍然友好和迪士尼化。
I know we worked on the AD together, but that was definitely my line.
我知道广告是我们共同做的,可是那个创意绝对是我的。
"This was definitely one of the hardest briefs I've ever received," says Eric Hirshberg, President and chief creative officer of Deutsch L.A., which created the AD.
“这无疑是我曾接手的最困难的简介之一,”创作这则广告的德意志•la公司的总裁兼广告创作总管埃里克•赫什伯格说。
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