There is only one wining strategy. It is to carefully define the target market and direct a superior offering to that target market.

只有一种取胜战略。那就是，精心确定目标市场并提供一种卓越的价值。

youdao

Before you can even begin creating a marketing strategy, you will need to define your target market.

FORBES: 10 Things to Consider When Starting a Business in a Down Economy