The combination of a minimalist musical backing and cheers buried deep in the mix serves to frame the song as a come-on proffered in an impossibly dark nightclub.
What they really meant was: Tell your story of deep, dark emotional conflict, and frame your experiences through a lens of hardship (even better if it leads to redemption).
The square gizmo is essentially a 7.5-inch (2.5 inches deep), OneStep-themed digital photo frame purposed specifically for displaying and interacting with Instagram photo feeds.