Reagan recognized that to stir people, you must give voice to their own deep desires, inspiring them to believe they can climb mountains they always thought were too high.

里根认识到，要激励民众，你就必须说出他们内心深处想要的，鼓励他们相信自己能爬上自己从来都认为过高的山峰。

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They want products that satisfy deep desires and make emotional connections.

FORBES: Your Product's a Hit