For services not deemed cost effective, insurance companies can sell policies to cover the additional care and niceties.

FORBES: Should Health Care Rationing Be Mandatory?

Would the life-saving procedures that saved her have been deemed cost-effective by policy makers deciding where to spend increasingly scarce tax dollars?

FORBES: Senator Ron Johnson's WSJ Op-Ed Revives Death Panels And Misleads On Health Reform

Supplements were deemed so cost-effective that they would allow prison services to be improved at the same time as saving money.

ECONOMIST: Diet and behaviour