Much as LinkedIn's long-term model makes sense, its near-term success stems from a manic dedication to selling services to people who buy talent for a living.
The name is apparently inspired by the company's dedication to customized wireless services, and will become official Monday with a new website: cspire.com.
"We were awarding five people last night who have had a professional career with dedication and have given their services to so many things and of course that's the idea we have for this first night tonight".