A key decision required of advertising managers is whether a "hard-sell" or "soft-sell" strategy is appropriate for a specific target market.

广告经理关键要决定到底是“硬销售”还是“软销售”策略适合特定的目标市场。

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The soft decision is never a real option, as many women find.

而很多女性也发现，不痛不痒的决定其实不能解决问题。

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The text which is built on decision table has explained hard and soft match of identification of model and furnished searching theory using fuzzy decision.

本文在决策表的基础上，阐述了模式识别的软硬匹配，提出用模糊决策方法进行搜索的理论。

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Mr. Pierini blames EU treaty law for giving the U.K., France and Germany the power to stifle a common foreign policy and says the separation of aid and humanitarian assistance from the EU's diplomatic decision-making has undermined some of the soft power it can otherwise project.

WSJ: Syria Debate Illustrates EU's Foreign-Policy Weakness

Unlike other major central banks, including the Bank of England and the US Federal Reserve, the Bank of Canada's six-member governing council makes its decisions by consensus rather than votes and present verdicts as a common decision, thereby avoiding being labelled hard or soft on policy.

BBC: Bank of Canada names Stephen Poloz as new governor

Independent MLA Jim Allister wanted to know if this announcement was designed to provide a "soft landing" for what was intended to be a permanent decision to close the City accident and emergency department.

BBC: Health minister statement