"It is rare that a European media company is bigger than an American one," says Mr Decaux.

他说很少有欧洲的传媒公司能够超过美国的传媒公司。

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In Paris, for instance, Decaux has had a contract for more than 30 years.

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The More Group fought bitterly against Decaux and was saved by the government, which intervened on competition grounds.

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Decaux (15%), supermarket chain Tesco (14%), media giant WPP (11%) and Nestle (8%).

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