By throwingourselves into thesephilosophicalinquiriesanddebate, wecanestablish that linkwiththe pastthatisessentialtoouridentitywithmembersofhuman kind.
What we did quite frankly was just reflect those conversations and bring them to light with a broader audience, which then signaled and generated a wider cultural debate between ourselves and the incumbent competitor.
We thought it was vital to see this pristine wilderness for ourselves--and to share what we saw with the world--before the upcoming debate (and decision later this year) on how to control development there.