Yet while many have heard a death knell from the Web, the advent of free papers may prove a promising source of revenue for increasingly desperate newspaper publishers.

FORBES: Magazine Article

"This is the equivalent of a death penalty for a Web site, " admits Fred Felman, a spokesperson for MarkMonitor, one of the brand management and security firms that would be accredited by the program.

FORBES: Spear The Phishers--Not The Fish

Their fear is that the Web is sounding the death knell for traditional advertising channels like newspapers, television and magazines.

FORBES: WPP's Sorrell Addresses Fears About Web Advertising